Summary of Strategic Plan
With a vision to be recognized as a leading Catholic college providing quality programs that integrate liberal education and professional preparation, Anna Maria College is embarking on a five year strategic plan that will:
- Strengthen and promote the College’s commitment to its mission and values;
- Develop the College’s reputation and standing as a leading Catholic center of higher learning;
- Increase the College’s enrollment of students who are ready to be active members of our learning community;
- Enhance public awareness, understanding and visibility of the college; and
- Secure the necessary resources to support the goals of the college.
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To this end, Anna Maria will address five critical issues as follows:
- Identity: Anna Maria College will implement communication strategies that clarify and emphasize the College’s identity as a Catholic and Sisters of Saint Anne institution. In addition, a strategic marketing and public relations plan will be developed and implemented to build a stronger brand image for the College.
- Quality: Anna Maria will clarify and emphasize the College’s commitment to and evidence of academic excellence through the development of new programs, such as an Honors Program, undergraduate research and the opportunity to study abroad; the identification and development of curricular and co-curricular signature programs; the introduction of more robust rank, tenure, promotion and assessment policies and programs; and recognition of excellence in teaching, administration, and service, among other strategies.
- Enrollment: Anna Maria College will strive to increase its enrollment from its current total of 1244, including traditional undergraduate and non-traditional and graduate students, to 3115 by the year 2012 with specific target areas to increase minority and international students to 20% of the traditional population. Under this strategic plan, the College anticipates that its population of full-time, traditional undergraduate students will exceed 1,000 students by the fall of 2009 and reach over 1,500 traditional undergraduate students by the fall of 2012.
- Curriculum and Co-Curriculum: Anna Maria College will implement a program of study and out of classroom services and activities that are consistent with the College’s mission and identity and that meet the needs of current and future students, including the assessment and redesign of the core curriculum, the addition of new academic programs at the undergraduate (including media communications, theater, dance and dance therapy, special education, and video game design), graduate (including nursing and public administration) and continuing education levels (including more online programs); the addition of varsity athletic programs such as lacrosse, tennis and football, as well as intramural athletic programs, clubs and organizations, societies, social activities, spiritual and service programs, and leadership development initiatives for students.
- Facilities, Space and Resources: To support its enrollment growth and other activities, Anna Maria College will provide the necessary human, physical and financial resources to achieve its five year strategic plan, including the development of a master plan, space study, technology assessment and manpower study; the construction of new residence halls, and instructional, administrative and recreational space; and the development of a comprehensive advancement program that will initiate multiple fundraising initiatives and programs.
To ensure a successful implementation of its five-year strategic plan, Anna Maria College will strengthen its board leadership by assessing its current board membership, recruiting new trustees as needed, setting clear expectations for trustees that open up opportunities for them to provide new leadership and direction throughout the process. |
Strategic Plan Progress
To date, the College Administration has obtained the unanimous support of its Board of Trustees for its Vision 2012, communicated its five-year plan to faculty and staff, and shared its vision with the community. Other strategic plan progress to date includes:
- Identifying sites for a physical presence for the College in Worcester in the spring of 2008;
- Ordering modular student housing to provide 100 new beds for the fall of 2008;
- Finalizing a plan to create an additional 200 beds of housing and office and classroom space in 2009;
- Beginning construction of the Fuller Activities Center Expansion and Athletic Fields Expansion Projects, with a commitment to meet or exceed LEED requirements in all future construction.
- Creating an Honors Program
- Attracting 12% more applicants during the period of 9/1/07 – 11/30/07, as compared to the same time period last year;
- Conducting searches for a Chief Advancement Officer and Academic Dean;
- Implementing a comprehensive marketing and public relations plan; including redesigning the Anna Maria College webpage.
- Receiving $170,000 in grants from the Ellsworth Trust, the McEvoy Foundation and Polar Beverages Corporation to support the Fuller Activities Center Expansion in the first half of FY 2008;
- Receiving a $250,000 gift to support construction of the Maureen Logan Coghlin residence hall;
- Receiving a $300,000 gift from the Alden Foundation to support the St. Joseph’s Hall Science Lab Upgrade Project;
- Receiving a $75,000 grant from Verizon to support the Internet Crimes against Children Intervention and Prevention training Project with the Massachusetts State Police and the Massachusetts Internet Crimes against Children Task Force;
- Engaging a consultant to review the College’s Institutional Advancement functions and develop a comprehensive strategic plan for fundraising; and
- Commissioning a Master Plan.
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Master Plan 2008
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