Summary of Strategic Plan
With a vision to be recognized as a leading Catholic college providing quality programs that integrate liberal education and professional preparation, Anna Maria College is embarking on a five year strategic plan that will:
- Strengthen and promote the College’s commitment to its mission and values;
- Develop the College’s reputation and standing as a leading Catholic center of higher learning;
- Increase the College’s enrollment of students who are ready to be active members of our learning community;
- Enhance public awareness, understanding and visibility of the college; and
- Secure the necessary resources to support the goals of the college.
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To this end, Anna Maria will address five critical issues as follows:
- Identity: Anna Maria College will implement communication strategies that clarify and emphasize the College’s identity as a Catholic and Sisters of Saint Anne institution. In addition, a strategic marketing and public relations plan will be developed and implemented to build a stronger brand image for the College.
- Quality: Anna Maria will clarify and emphasize the College’s commitment to and evidence of academic excellence through the development of new programs, such as an Honors Program, undergraduate research and the opportunity to study abroad; the identification and development of curricular and co-curricular signature programs; the introduction of more robust rank, tenure, promotion and assessment policies and programs; and recognition of excellence in teaching, administration, and service, among other strategies.
- Enrollment: Anna Maria College will strive to increase its enrollment from its current total of 1244, including traditional undergraduate and non-traditional and graduate students, to 3115 by the year 2012 with specific target areas to increase minority and international students to 20% of the traditional population. Under this strategic plan, the College anticipates that its population of full-time, traditional undergraduate students will exceed 1,000 students by the fall of 2009 and reach over 1,500 traditional undergraduate students by the fall of 2012.
- Curriculum and Co-Curriculum: Anna Maria College will implement a program of study and out of classroom services and activities that are consistent with the College’s mission and identity and that meet the needs of current and future students, including the assessment and redesign of the core curriculum, the addition of new academic programs at the undergraduate and continuing education levels (including more online programs); the addition of varsity athletic programs such as lacrosse, tennis and football, as well as intramural athletic programs, clubs and organizations, societies, social activities, spiritual and service programs, and leadership development initiatives for students.
- Facilities, Space and Resources: To support its enrollment growth and other activities, Anna Maria College will provide the necessary human, physical and financial resources to achieve its five year strategic plan, including the development of a master plan, space study, technology assessment and manpower study; the construction of new residence halls, and instructional, administrative and recreational space; and the development of a comprehensive advancement program that will initiate multiple fundraising initiatives and programs.
To ensure a successful implementation of its five-year strategic plan, Anna Maria College will strengthen its board leadership by assessing its current board membership, recruiting new trustees as needed, setting clear expectations for trustees that open up opportunities for them to provide new leadership and direction throughout the process. |
Strategic Plan Progress
To date, the College Administration has obtained the unanimous support of its Board of Trustees for its Vision 2012, communicated its five-year plan to faculty and staff, and shared its vision with the community. Other strategic plan progress to date includes:
- Opening a new instructional site in Worcester at 88 Prescott Street;
- Opening a new residence hall with 100 new beds in the fall of 2008;
- Completing the expansion of the Fuller Activities Center with state-of-the-art fitness equipment;
- Beginning the installation of an all-purpose athletic field;
- Creating and implementing an Honors Program
- Implementing a new recruitment and enrollment management model to increase student enrollment;
- Hiring a new Academic Dean;
- Implementing a comprehensive marketing and public relations plan, including the redesign of the Anna Maria College webpage;
- Receiving $170,000 in grants from the Ellsworth Trust, the McEvoy Foundation and Polar Beverages Corporation to support the Fuller Activities Center Expansion in the first half of FY 2008;
- Receiving a $250,000 gift to support construction of the Maureen Logan Coghlin residence hall;
- Receiving a $300,000 gift from the Alden Foundation to support the St. Joseph’s Hall Science Lab Upgrade Project;
- Receiving a $75,000 grant from Verizon to support the Internet Crimes against Children Intervention and Prevention training Project with the Massachusetts State Police and the Massachusetts Internet Crimes against Children Task Force;
- Hiring new advancement staff including a director of advancement, a director of alumni affairs and a director of the annual fund; and
- Commissioning and approving a Master Plan.
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Master Plan 2008
Master Plan Summary
In October, 2008, the Board of Trustees formally adopted the College’s new Master Plan. The Master Plan was developed to project the future development of the campus to meet the needs of our intended expansion and to reflect our goals and values as a College.
The Master Plan was designed with several key principles in mind:
Reclaim the heart of the campus: This establishes a pedestrian priority zone in the center of the campus and emphasizes the pastoral and aesthetic beauty of the campus;
Energize student life on campus: The focus of every aspect of the plan is our students and the needs of our students in and out of the classroom, as residents and commuters;
Maximize the transformational qualities of new investments: This means that the plan preserves existing buildings, only adds new buildings as necessary, and invests in renovations and expansions to meet the needs of the College;
Address issues of sustainability: AMC is a member of ACUPCC (American College and University Presidents Climate Committee) and, as such, is committed to sustainability and environmental issues.
The first phase of implementing the plan has several priorities. First, the College needs to address infrastructure issues to support the planned growth. Second, the College will need to expand its residence hall capacity to accommodate the ever-increasing student population. Third, the College will work to implement the proposed roadway and parking plan to create a safe and more amenable campus for our students. Finally, addressing sustainability issues in existing and new buildings will remain central to our plans.
The implementation of the Master Plan will take many years. It will require careful planning on the part of the College. |
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