Bachelors of Arts in Media Communications
This program prepares students for a wide range of careers in media communications. The major covers both print and broadcast communications, along with electives that allow students to explore research, design, and other media associated fields. By exploring the principles and effects of media, along with more how-to courses, the major gives students a well-rounded perspective on potential careers.
In addition to the College academic requirements and six elective courses in media fields, all Media Communications majors must complete:
Introduction to Media Studies
Introduction to Journalism
Introduction to Broadcast Media
Media Ethics
History of Arts and Ideas
Internship
Minors in Media Communications
Students with majors in a wide range of fields may wish to pursue a minor in Media Communications to build their skills in writing and speaking as well as to pursue an interest in media. Media Communication minor requirements include:
Introduction to Media Studies
Introduction to Journalism
Introduction to Broadcast Media
Media Ethics
Plus two electives from the list of available electives.
Students successfully completing the Bachelor’s Degree in Media-Communications will be able:
1. Understand and distinguish between the terms Broadcast Media, Electronic Media, Digital Media, Mass Media, Mass Communication, and Persuasive Communication
2. Present a general history of mass media, its rise and current state
3. Analyze and express the relationship between advertising and mass media
4. Evaluate the relationship between media creation, presentation, consumption, and financing
5. Distinguish and analyze different formats and genres in programming, including film, television, radio, and new media
6. Discuss the different elements of filmmaking, and evaluate the importance of each with possibilities for combinations
7. Explain the news business and demonstrate fundamental interviewing skills
8. Differentiate between working for print media, working for electronic media (radio and TV), and working for the web (multimedia applications)
9. Identify common and specific challenges journalists face in their jobs, including basics in media law and ethics
10. Discuss current trends like convergence, audience fragmentation, citizen journalism, globalization, and the aspect of (hyper)commercialization
11. Assess and deconstruct various forms of media
12. Evaluate the relationship between politics and media
For more information, please contact:
Travis Maruska
Professor of Media
(508) 849-3338
tmaruska@annamaria.edu
or
MaryKate McMaster, Ph.D.
Assistant Professor Humanities
(508) 849-3375
mmcmaster@annamaria.edu
