Tweets, requests and posts, oh my! A look at social media in higher education

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A brief introduction
 
It's a normal afternoon for college students. They sit down at a lunch table with their friends after class to get something to eat and catch up with each other. Given that it is 2013, their conversation could go anywhere. However, chances are that at some point or another, some aspect of social media will be brought up. Whether it's "Oh, did you see who Tweeted this?" or "Hey, did you see what she wrote on Facebook?". The truth is, this is the new norm.
 
In this day and age social media has become a part of our culture, so much so, that it's considered a social norm, used by anyone for any reason. With the growth of technology, even over the past few years, social media has found countless platforms to allow its users to immerse themselves in a vast network of online news, blogs, social interactions, and countless other venues. Since the dawn of social media, it has evolved into a primary method of communicating, getting our news, and promoting a culture dominated by technology and the Internet. When considering these facts, one can't help but stop and think how this might be affecting higher education and what impact it has had on students and the institution itself?
 
From my perspective, social media has taken over higher education in many ways, none of which I would say is negative, as social media is now being used by faculty and staff just as frequently as students. All across college campuses throughout the country, social media is becoming an integral part of day-today life for the entire campus community. . Just in the past three years that I have been in college, I have seen social media everywhere I go. Nearly every club and organization at Anna Maria College uses some form of social media to market their club, communicate between club members, and reach out to other students, as well as advertise for their events. Social media is even evident on the professional level just as much as it is on the student level. The admissionteam relies on the benefits of social media to help them connect with prospective students, as well as share the wealth of information about the School. Just on the admission page alone incoming freshmen can find links to pages on the Anna Maria website that directly brings them to their point of interest, whetherr one is looking for residence life, student activities, how to deposit, or even how to find email addresses to talk to admission councilors or faculty members. Students can also find Anna Maria on social media sites such as Facebook, Twitter, Google +, and Instagram, as well as Linkedin.
 
This is just a small example of how social media has found itself at the center of higher education. I hope to discuss more about this in my next blog...

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Guest Thursday, 21 August 2014