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Bachelor of Science in Marketing Communication
New Fall 2014

This major has an interdisciplinary focus on business, marketing, social media, graphic design, web design, communication, persuasion and writing. Marketing strategies in the 21st century depend on the use of new/digital media, with social media as the fastest-growing business tool. This major combines such areas to prepare graduates for the ever-changing, highly competitive field.

The marketing communication major provides the theoretical foundations as well as the creative, practical skills needed to persuade and communicate in the process of marketing.

Learning Outcomes for Sport Management

Students in the Marketing Communication Major will:

  1. Use technology to communicate, particularly social media;
  2. Develop, implement, and manage marketing plans from regional to global implementation;
  3. Demonstrate a capacity to use the art of persuasion to influence consumers;
  4. Apply ethical reasoning and decision-making relating to marketing communication; and
  5. Synthesize and apply knowledge and skills through an integrative experience.

Aside from college core, School of Business, general business and elective course requirements, Marketing Communication Major requirements include:

  • Business Writing in the Digital Age
  • Graphic Design
  • Introduction to Marketing Communication
  • Principles of Advertising
  • Social Media Marketing
  • Marketing Management
  • Web Design and Research       
 
 
Business Administration Major with Minor/Concentration in Financial Services 

The changing credit markets for both large and small businesses, the increasing personal wealth of U.S. citizens and the focus on personal financial management has elevated the need for individuals to become more knowledgeable about managing their companies and their own personal financial resources. This has created a demand for professionals who can both provide credit and manage the financial resources of others. Increasingly risk management strategies for both individuals and businesses involve insurance in both long and short term financial planning and management. The field of financial services and personal financial management has undergone significant changes. Traditional boundaries between the securities industry, insurance, and banking have been blurred or obliterated with fundamental changes in federal laws and regulatory rulings. Many organizations now complete in each of these fields. Because of these changes it is increasingly important for providers of these services to find and develop individuals with the skills to ethically meet customer needs and provide the next generation of management. Students who wish to balance classroom theory with real-life experience are encouraged to pursue one of the many internship opportunities available in the local area. 

Course Requirements

The Financial Services Concentration within the Bachelor of Science in Business Administration includes six courses of in-depth study that allow students to tailor the program to best fit their academic interests and objectives. 


Students in the Financial Services Major will select 6 courses from the following options:

  • Financial Institution Balance Sheets & Income Statements
  •  Trust, Fiduciary & Investments (Series 7 Prep)
  •  Financial Institutions, the Federal Reserve and the Capital Markets
  •  Regulatory Compliance & Risk Management
  •  Commercial, Consumer and Employee Benefit Insurance (Insurance License Prep)
  •  Consumer Behavior
  •  Business Ethics
  •  Financial Operations & Technology: From the Teller Line to the Data Warehouse and I-Pad
     
Business Administration Major with Minor/Concentration in Management Information Systems (MIS)

The Management Information Systems (MIS) option allows students to integrate information systems courses into their business administration major in order to explore technology and its applications to business. Given the technology demands of today’s business world, the MIS option provides students with the opportunity to enhance their professional preparation and to achieve flexibility in career opportunities. In addition to the required MIS courses, students can choose electives from courses in Management Information Systems, Computer Information Science, and Graphic Design (School of Visual and Performing Arts).

Opportunities are available for internships in web design, technical support and database management, as well as in many other areas. Students who wish to balance classroom theory with real-life experience are encouraged to pursue one of the many internship opportunities available in the local area. 


Course Requirements

  • Programming Languages I and II or equivalent
  • Computer Technologies
  • Advanced Spreadsheets and Presentation Applications
  • Advanced Database Applications
  • Web Design and Research
  • Social Media & Marketing

  Additional upper division MIS electives

 

Business Administration Major with Minor/Concentration in Sport Management

The minor/concentration in Sport Management gives the student a solid foundation in business concepts relating to the field of sport management, as well as the critical thinking skills necessary for making sound business decisions.  Upper level elective courses in a variety of related disciplines are offered to meet the specific educational goals of the student. 

Students who wish to balance classroom theory with real-life experience are encouraged to pursue one of the many internship opportunities available in the local area. 

Course Requirements

In addition to College and general Business Administration requirements, Business Administration majors with Sports Management minors / concentration must complete the following courses:

  • Exercise Physiology
  • Sport Marketing
  • Sport Management
  • Sport Law
  • Sport Ethics
  • Economics of Sport

Bachelor of Science in Business Administration
 

The major in business administration prepares students to make business decisions with a solid foundation in business concepts and critical thinking skills. Upper level elective courses in management, marketing, accounting, entrepreneurship, and finance are offered to meet the specific educational goals of the student. Students who wish to balance classroom theory with real-life experience are encouraged to pursue one of the many internship opportunities available in the local area in fields such as banking, retailing, investments, and insurance. The major has an active student-run Business Club which enhances students' learning experiences.

Requirements

In addition to College and general Business Administration requirements, Business Administration majors must complete the following courses:

  •  Leadership 
  •  Researching the Social World 
  •  Applied Statistics and Quantitative Reasoning 
  •  Principles of Accounting I 
  •  Principles of Accounting II 
  •  Principles of Management 
  •  Principles of Financial Management I 
  •  Principles of Financial Management II 
  •  Business Law 
  •  Marketing Principles
  •  Principles of Microeconomics 
  •  Principles of Macroeconomics 
Learning Outcomes for Business Administration

  Students in the Business Administration Major will demonstrate:

1.     Knowledge of the functional areas of business – accounting, finance, management, and marketing
2.    Knowledge of the economy and its impact on the operations of a business
3.    Skills in decision-making given legal and global influences
4.    Ethical reasoning and decision-making relating to the business environment
5.    Integrative experience demonstrating the ability to synthesize and apply knowledge and skills

 
Business Administration Majors
 

Business Administration Major with Minor/Concentration in Management Information Systems (MIS)
Business Administration Major with Minor/Concentration in Sport Management
Business Administration Major with Minor/Concentration in Financial Services  
Business Administration Major with Minor/Concentration in Non-Profit & NGO Management Launching Fall 2013