AMC Logo

 

AMC Logo

Menu

Graphic Design

Bachelor of Arts

The School of Visual and Performing Arts at Anna Maria College offers a modern comprehensive program in Graphic Design within a vibrant liberal arts college curriculum.  Coursework and class related activities encourage the investigation of contemporary directions in art, imaging and visual communication in a wide range of media including print, interactive, web-based and motion graphics.  Assignments promote the development of projects that address diverse approaches to successfully communicate complex ideas. Technology, theory and methodology are addressed as appropriate to the discipline to prepare students to succeed in a fast paced continually evolving technological and theoretical environment.  A solid foundation in the visual arts and advanced course work in aesthetics, art history and theory solidify the educational experience. Through the combined experience of professional practices, internships and senior project and exhibition, the students develop a cohesive portfolio for either admission to a graduate program or the pursuit of a career as a design professional. As this is a professional degree, students may wish to combine this program with a major or minor in Business.

Upon completion of a BA in Graphic Design, students will gain:

  • Functional competence with principles of visual organization, including the ability to work with visual elements in two and three dimensions; color theory and its applications; and drawing
  • Perceptual acuity, conceptual understanding, and technical facility at a professional entry level in their chosen field(s)
  • Familiarity with the historical achievements, current major issues, processes, and directions of their field(s)
  • The ability to analyze works of art/design perceptively and to evaluate them critically
  • An understanding of the common elements and vocabulary of art/design and of the interaction of these elements, and be able to employ this knowledge in analysis
  • The ability to place works of art/design in historical, cultural, and stylistic contexts
  • Working knowledge of technologies and equipment applicable to their area(s) of specialization
  • The ability to work independently on a variety of art and/or design problems by combining, as appropriate to the issue, their capabilities in studio, analysis, history, and technology
  • The ability to solve communication problems, including the skills of problem identification, research and information gathering, analysis, generation of alternative solutions, prototyping and user testing, and evaluation of outcomes
  • The ability to describe and respond to the audiences and contexts which communication solutions must address, including recognition of the physical, cognitive, cultural, and social human factors that shape design decisions
  • The ability to create and develop visual form in response to communication problems, including an understanding of principles of visual organization/composition, information hierarchy, symbolic representation, typography, aesthetics, and the construction of meaningful images
  • An understanding of tools and technology, including their roles in the creation, reproduction, and distribution of visual messages. Relevant tools and technologies include, but are not limited to, drawing, offset printing, photography, and time-based and interactive media (film, video, computer multimedia)
  • An understanding of design history, theory, and criticism from a variety of perspectives, including those of art history, linguistics, communication and information theory, technology, and the social and cultural use of design objects
  • An understanding of basic business practices, including the ability to organize design projects and to work productively as a member of teams