Media Communications Major

Bachelors of Arts in Media Communications

This program prepares students for a wide range of careers in media communications.  The major covers both print and broadcast communications, along with electives that allow students to explore research, design, and other media associated fields.  By exploring the principles and effects of media, along with more how-to courses, the major gives students a well-rounded perspective on potential careers.


In addition to the College academic requirements and six elective courses in media fields, all Media Communications majors must complete:

Introduction to Media Studies
Introduction to Journalism
Introduction to Broadcast Media
Media Ethics
History of Arts and Ideas
Internship

Minors in Media Communications
Students with majors in a wide range of fields may wish to pursue a minor in Media Communications to build their skills in writing and speaking as well as to pursue an interest in media. Media Communication minor requirements include:

Introduction to Media Studies
Introduction to Journalism
Introduction to Broadcast Media
Media Ethics
Plus two electives from the list of available electives.
 
Learning Outcomes for Media Communications

Students successfully completing the Bachelor’s Degree in Media-Communications will be able:

1.       Understand and distinguish between the terms Broadcast Media, Electronic Media, Digital Media, Mass Media, Mass Communication, and Persuasive Communication

2.       Present a general history of mass media, its rise and current state

3.       Analyze and express the relationship between advertising and mass media

4.       Evaluate the relationship between media creation, presentation, consumption, and financing

5.       Distinguish and analyze different formats and genres in programming, including film, television, radio, and new media

6.       Discuss the different elements of filmmaking, and evaluate the importance of each

7.       Discuss current media trends like convergence, audience fragmentation, citizen journalism, globalization, and the aspect of (hyper)commercialization

8.       Assess and deconstruct various forms of media

9.       Evaluate the relationship between politics and media


For more information, please contact:

Travis Maruska
Professor of Media
(508) 849-3338
tmaruska@annamaria.edu

or

MaryKate McMaster, Ph.D.
Assistant Professor Humanities
(508) 849-3375
mmcmaster@annamaria.edu