Art Management

The Art Management major is designed to provide an interdisciplinary course of study for art students, who seek the opportunity to develop those talents in combination with a strong business background. The art courses cover the broad perspective of skills required of an artist, while the business coursework addresses areas of marketing, advertising and management. An internship/practicum experience in art and business or in advertising and design is available to further practical learning experiences.
Learning Outcomes for Art Management Majors (PDF)

In addition to the College and Art core requirements, all Art Management majors must complete the following:

Photography I
Photography II
Watercolor Techniques
Introduction to Graphic Design
Principles of Microeconomics
Design Practices
Principles of Management
Marketing Principles
Principles of Advertising
Consumer Behavior
Managing & Marketing New Products
Practicum/Internship in Art & Business

Plus two of the following business electives:

Principles of Retailing
Human Resources Management
Principles of Selling
Business Ethics

Minors in Art
Students interested in art who major in another field may minor in art. An art minor may be of particular interest to the Humanities major who wishes to engage in a creative endeavor, or the Business major who may find art and design skills an asset for a career in marketing, advertising, or public relations. A portfolio presentation of basic artistic skills is required to declare a minor in art. To earn a minor in Art, students must take the History of Arts and Ideas as well as complete an additional 18 credits that include Drawing I and II, Design and Color, and two studio electives.

In addition to acceptance to Anna Maria College, Art students must be accepted into their chosen program by completing an art portfolio review. Please contact Gia Coleman at or (508) 849-3450 for further information or to schedule your portfolio review.

For more information, please contact:

Elzbieta Manos
Director of Business Programs
(508) 849-3437