Digital and Social Media Design

Digital and Social Media Design is an exciting area of study, which combines the creation and study of digital media and its dissemination. The major will provide comprehensive study in digital media design, lens and light arts, and media marketing. Students are expected to learn the foundations of formal, aesthetic, and analytical skills while exploring the ever-changing, ever-evolving, and context-shifting world of digital media communications. Through the combined experience of professional practice, internships, and capstone experience, the students develop a portfolio to pursue a professional career is media communications, or admission to a graduate program.

 

Upon completion of a BA in Digital and Social Media Design, students will gain:

  • Functional competence with principles of visual organization, including the ability to work with visual elements in two and three dimensions; color theory and its applications; and drawing
  • Perceptual acuity, conceptual understanding, and technical facility at a professional entry level in their chosen field(s)
  • Familiarity with the historical achievements, current major issues, processes, and directions of their field(s)
  • The ability to analyze works of art/design perceptively and to evaluate them critically
  • An understanding of the common elements and vocabulary of art/design and of the interaction of these elements, and be able to employ this knowledge in analysis
  • The ability to place works of art/design in historical, cultural, and stylistic contexts
  • Working knowledge of technologies and equipment applicable to their area(s) of specialization
  • The ability to work independently on a variety of art and/or design problems by combining, as appropriate to the issue, their capabilities in studio, analysis, history, and technology
  • The ability to solve communication problems, including the skills of problem identification, research and information gathering, analysis, generation of alternative solutions, prototyping and user testing, and evaluation of outcomes
  • The ability to describe and respond to the audiences and contexts which communication solutions must address, including recognition of the physical, cognitive, cultural, and social human factors that shape design decisions
  • The ability to create and develop visual form in response to communication problems, including an understanding of principles of visual organization/composition, information hierarchy, symbolic representation, typography, aesthetics, and the construction of meaningful images
  • An understanding of tools and technology, including their roles in the creation, reproduction, and distribution of visual messages. Relevant tools and technologies include, but are not limited to, drawing, offset printing, photography, and time-based and interactive media (film, video, computer multimedia)
  • An understanding of design history, theory, and criticism from a variety of perspectives, including those of art history, linguistics, communication and information theory, technology, and the social and cultural use of design objects
  • An understanding of basic business practices, including the ability to organize design projects and to work productively as a member of teams
  • The ability to understand and create awareness –articulate, promote, and impartknowledge and information.

Search