digital social media design

Digital and Social Media Design

With the rise of digital and social media, there is a growing need for communication professionals that can create messages that will resonate with multiple audiences. This major will provide comprehensive study in digital media design, lens and light arts, and media marketing. Students will learn how to think clearly, critically, and creatively in response to communication challenges through the use of digital media design.

 Anna Maria College digital media design major

Through the combined experience of professional practice, internships, and capstone experience, students will be positioned to create compelling content, with an understanding of how this media can impact all facets of the marketing mix, including website traffic, customer relationships, and brand messaging.

 

Upon completion of a BA in Digital and Social Media Design, students will:

  • Demonstrate proficiency with the principles of visual organization, including the ability to work with visual elements in two and three dimensions; color theory and its applications; and drawing
  • Exhibit working knowledge of technologies and equipment applicable to their area(s) of specialization
  • Have the ability to solve communication problems, including the skills of problem identification, research and information gathering, analysis, generation of alternative solutions, prototyping and user testing, and evaluation of outcomes
  • Understand design history, theory, and criticism from a variety of perspectives, including those of art history, linguistics, communication and information theory, technology, and the social and cultural use of design objects
  • Collaborate with others, both as a leader and participant, to produce high-quality work

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