Marketing Concentration/CertificatelightbluerequestinfoBOLD
Recognized as one of the 25 Most Affordable Marketing Programs by in the U.S.
Choice of any four courses from the following list:
  • BUS 685 Marketing on the World Wide Web
  • BUS 709 Buyer Behavior
  • BUS 710 Marketing Communication
  • BUS 717 New Product Development
  • BUS 750 E-Commerce Strategies
  • BUS 752 Marketing Research
  • BUS 763 Social Media and Marketing
Career Outlook:
According to the U.S. Bureau of Labor Statistics, marketing manager jobs are expected to grow by 9% from 2014 to 2024 faster than the average for all occupations. Much of this growth is expected to come from Internet marketing, such as search engine and social media marketing. Consequently, employment prospects should be brighter for individuals with experience marketing in digital mediums.
Learning Outcomes:
  • Develop strategy analysis, planning, and control skills by applying marketing strategy concepts and methods
  • Create a positioning strategy for the organization and its brands in the market place to obtain the best match between distinctive competencies and value opportunities
  • Measure and manage return on marketing
  • Utilize new marketing technologies including social media
  • Support marketing in a socially responsible way in a global marketplace
Career Focus:
Professional careers in marketing including (but aren’t limited to):
  • Marketing Communications Manager
  • Marketing Consultant
  • Marketing Research Analyst
  • Product Manager